133. Beyond the Pedals: Brompton China Journey

2024-01-17 08:23:2261:36 5.5万
所属专辑:贝望录
声音简介

In this insightful podcast episode, Bessie engages in a candid conversation with Will Butler-Adams, the CEO of Brompton Bicycle, to delve into the world of cycling innovation, brand building, and the unique journey of Brompton Bicycle. Will shares valuable insights into the philosophy behind Brompton, emphasizing the importance of a long-term commitment to customers and the community. This episode offers a unique perspective on how a brand like Brompton Bicycle is not just about bikes but about making a lasting impact.

Key Highlights:

Origins and Philosophy: Will shares the philosophy behind Brompton Bicycle, emphasizing the commitment to quality, long-term relationships with customers, and the brand's contribution to making the world a better place.

China Expansion: Will reflects on Brompton's experience in China, highlighting the positive shift towards using bikes as a mode of transport and addressing challenges in urban mobility.

Innovation and Engineering: The conversation explores Brompton's approach to innovation, the challenges faced. Will, an engineer at heart, discusses Brompton's global presence and the challenges of compliance in different countries, highlighting the importance of adapting solutions to meet diverse needs.

Bike Hire Initiative: Will explains the strategy behind Brompton Bike Hire, its role in increasing brand awareness, and how it acts as a bridge for potential customers to experience the product before purchasing.

Community Focus: The episode touches on the significance of community building, as seen through Brompton's stores in Beijing and Shanghai, where space is dedicated to fostering a sense of community among customers.

Sustainable Business Practice: Will shares his views on the role of businesses in contributing positively to the planet and the community, emphasizing the importance of a long-term, sustainable approach.

【本节目由Withinlink碚曦投资协作体出品】

【嘉宾】

Will Butler-Adams

CEOBrompton Bicycle

【主持】

李倩玲 Bessie Lee

广告营销行业资深从业者,商业观察者

【后期制作】

小朱

【收听方式】

推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。

【互动方式】

微博:@贝望录

微信公众号:贝望录+

商务合作:beiwanglu@withinlink.com

用户评论

表情0/300

爱碧思语

Turnover is vanity, profit is sanity, cash is can. 会计人落泪了

_知了_ 回复 @爱碧思语

cash is king

爱碧思语

这个ceo真接地气

肠道菌群移植

Too expensive because they don't know the brand value

肠道菌群移植

Be careful on structural integrity

肠道菌群移植

Bryton i s a MiniCooper in bikes,that is an influncer said

猜你喜欢
133.十年一梦

自己读得第一百三十三本书,请大家多多支持

by:平凡是真6666

声音主播

17635.6万

简介:碚曦投资协作体,专注于营销科技领域的新兴企业孵化和早期战略风险投资,旨在助力中国媒体、广告和传播行业发展。 碚曦投资协作体由中国传媒界领军人、天使投资人李倩玲女士创办,她曾任WPP集团中国区首席执行官。碚曦投资协作体及其投资组合致力于帮助品牌获得营销科技、数据驱动的解决方案。